Social media is one of the fastest growing and developing industries in the world. By 2022, the use of social networks has grown to more than 190 million users. With industry growth forecast 5.85 billion users by 2027presence on social networks in 2023 source of marketing opportunities for companies.
We’ve compiled a list to get the year off to a good start The 6 biggest trends follow in terms of social networks s.t.
After reading and if you want to go further, you will find A list of the best social media management tools to build an effective social media strategy.
Influencer Marketing. important leverage
Influencer marketing occupies an increasingly important place in the communication strategy of brands. They rely on the popularity of influencers to promote their products on social media.
According to HubSpot, 87% of buyers have already won an influencer before purchasing a product. It turns out that influencers produce a higher level of engagement than content published by brands.
For companies that don’t have the budget to use very popular influencers; don’t panic.
Still less known, there is another category of influencers. micro impact devices (> 10,000 subscribers) and nano-influencers (10,000 to 100,000 subscribers). Learn what Internet users increasingly wantvalidity and: credibilitythey are increasingly turning to these types of influencers.
The latter generate significant engagement on social media, perhaps because of the more personal connections they have with their community. A study by Aspire.io found that nano-influencers have an average engagement rate of 3.69%, more than double that of macro-influencers.
SEO used in social networks
Optimizing your social media SEO includes including relevant information and keywords in your posts (with titles, alt text, captions, etc.). The purpose: increase the likelihood that your content will be presented to users browsing the platforms.
Optimization on social networks works in much the same way as SEO in search engines traditional. It all starts with him keyword research.
Here are some helpful tools to get you started:
- Google Analytics. This tool can show you which keywords are already driving traffic to your site. Obviously, you can’t confidently assume that these keywords will perform the same way for your social content, but they’re a good starting point.
- SEM Rush Keyword Magic Tool Enter a keyword related to your content into their Keyword Magic Tool and the platform will generate a list of additional keyword and key phrase suggestions.
- Google Trends: Enter a search term and you’ll get a graph of user interest over time and by region, along with suggested topics and related queries.
- Search string: Start typing keywords into each social network and see what auto-suggestions are offered.
Snack content to grow your audience
As content creation grows, our attention span decreases. The content of the snacks is based on the idea of providing entertaining and informative content consumption of which requires little effort and time.
Not to mention short videos and social media posts, here are some snackable content ideas you can create:
- Infographics According to Forbes, infographics build a company’s credibility. 90% of the information we remember is influenced by it the visual side. Infographics are a great way to reinterpret existing content by presenting it in a different and aesthetic way.
- short articles Long topics are essential, but linking readers to a shorter topic is still appropriate. This is what IFOP does specifically on Linkedin. In this example, the group collected key data for their study in a short format. Account subscribers thus gain access to essential information and can access detailed research if the subject is of interest to them. Short content can significantly improve user engagement.
- GIFs GIFs are simply “live” photos. With the captivating power of GIFs, this format has become ubiquitous due to its ability to grab an audience’s attention and convey a message within seconds. For example, the Amazon GIF below to promote Black Friday grabs attention with its moving flame. Any video can be turned into a GIF with a few simple tools like Giphy.
A substantial video budget
THE: short videos (15-30 seconds) have invaded social networks in recent years on platforms such as TikTok, YouTube Shorts or Instagram Reels. And they don’t go away.
Short videos are popular keep users’ attention; Those who have already opened the TikTok app and watched the videos three hours later have seen how much this is the short format can be addictive .
According to a study by Wyzowl, 87% of marketers say this video allowed them to get a good return on investment. Almost 40% of Gen Z prefer to search on TikTok than on Google. The hashtag #TikTokMadeMeBuyIt reached 32 billion views by the end of 2022.
In 2023, more and more brands will turn to TikTok and create short content to promote their products and capitalize on this growing trend.
The future of the metaverse
In 2023, the use of social media continues to be transformed by the metaverse.
It’s the Metaverses virtual spaces where it is possible to be with other people who are not in the same physical space as oneself. Then it becomes possible to spend time with friends, work, play, study, shop, etc. Among the key trends, consumers are experimenting create and use avatars. These virtual characters are specially created unite the community around them. There is also an emphasis on virtual reality, augmented reality, virtual stores and even NFTs.
Some brands are already experimenting with metaversal approaches;
- Nike has its own interactive world, “NIKELAND,” where visitors can participate in sports games as well as purchase NFT sneakers and accessories for their avatars.
- Starbucks offers its members the opportunity to purchase and earn NFTs that unlock access to a delicious coffee experience.
- In 2021, Louis Vuitton launches a profound “Louis. The Game” interface, in which a collection of 30 exclusive pieces is hidden.
Social audio. a new opportunity to communicate
The principle of social audio is the same as traditional social networks in that it involves content creation and interaction with the community. Only in social audio is the goal create audio content.
Yes, we spend more and more time on social networks. On the other hand, However, we don’t ignore radio and podcasts.. 17.6 million French people listen to podcasts, which is 17 points more than in 2021.
Since the launch of Clubhouse in 2020. Interest in social audio continues to grow. This trend is possibly conditioned feeling of visual saturation felt by consumers. Twitter offers Twitter spaces. Reddit has launched Reddit Talk. Today there are a large number of voice social networks: Yac, Virtual Watercooler, Capuccino, Spoon and others.
From a business perspective, social audio is a great mediumcommunicate directly with your target audience or your colleagues and collect their observations. According to Hootsuite, more than 74% of businesses plan to invest in voice-only content in 2023.