At the beginning of 2023, marketers are looking for new and effective ways promote their brands on social networks. They know that networks are an important channel in their digital strategy because they offer companies a platform to interact with their customers and community.
Social networks provide brands with valuable information about their customers and markets, a powerful tool for promoting and sharing their content and services, developing a community, and even providing customer support.
They also allow companies to monitor their online presence and find new opportunities for growth and acquisition.
But how do you always have content to post on them?
Read on to learn 5 steps to fill your content calendar in no time free chestnuts!
2. Step 1 – Define your social media goals
The first step any marketer takes in defining their strategy is to establish realistic goals, the most commonly used technique is the method. SMART:.
This marketing acronym stands for: S:specifically, M:measurable AT:acceptable R:realistic and T:temporarily defined. These goals should be yoursnorth starto choose where and how to go about it, which is why it’s important to clearly define what your goals and targets are before you start planning your social media content. This will help you create content that matches the needs and interests of your target audience.
Here is a 2021 Manager-go.com resource to help you establish them.
Here is a concrete example of using the framework SMART:
Specifically Increase brand visibility on LinkedIn.
Measurable. Increase the number of impressions by 25%, increase the reach of organic posts by 20%, as well as the number of likes by 10%.
Feasible ? – Yes, if you post regularly.
Relevant? Yes, because increasing brand visibility is in line with the overall business objective of the semester. This is to increase the number of people who see the brand.
Completion time: The program will start next month and will last for three months.
After defining key performance indicators, the next step is to create a plan for how you will achieve the goals.
3. Step 2 – Identify trends in your niche
Once you’ve set your goals and created your retro schedule, it’s time to start filling it out.
So, the first step is to identify national and international content and events that interest your target audience and ensure they engage on specific days and holidays. But how to do it effectively?
Use a horse chestnut for social networks !
That’s good, because we know one that can make your life easier than ever.
It contains not only all the most popular events, but also images, related information, and how to add these dates to your Google Calendar and your personal Notion.io.
Are you a social media manager, content creator, freelancer, or all three? Running out of ideas for next month’s posts?
SMC is your new best friend. Just go look up what global or national holidays are happening on the dates in question and let your imagination do the rest. What could be better than being able to copy and paste events, images and templates to create trending content quickly and efficiently.
Hashtags are a convenient and easy way to organize content on social networks. They allow users to find similar topics or conversations by searching for a specific hashtag. They can also help improve engagement by allowing users to find content they like and share it with others (much like a search engine based on SEO and its query keywords).
You have understood the challenge of using the right keywords to search for your target and even better one day be everywhere. Here’s what the events/trends are causing. mass usage of a hashtag over a period of time. For example, during #EarthDay or even during the release of a Netflix show. The hashtag #Wednesdayaddams blew up the web with no less than 1 million posts.
By using a social media calendar and automatic scheduling tool, you’ll be able to use the right hashtags to make sure you rise in your audience’s traffic and searches.
5. Step 4 – Convert your old content to new.
One of the best ways to create fresh content that is sure to delight your audience (instantly) is to repurpose your old content, such as your blog, podcast, e-book, infographic or webinar content into brand new social media content. This strategy not only ensures that you offer quality content that is relevant to your community, but also saves time as the content exists and allows you to reach a whole new part of your audience through networking.
You can add new hashtags, images, videos or parts of your infographic to visualize these posts to make them more engaging.
You can also tweak captions and SEO to make the content fresh and more suitable for social media posts.
After completion, you will be able to successfully publish the content on various social networks.
6. Step 5 – Track your stats and optimize them
Don’t stop there. Once the content is published, you need to monitor and optimize it for better results. You should monitor the performance of your content and modify it based on the results.
Tracking your social media stats is a way to know if you are following your goals and therefore your strategy.
To prepare your reports, you need to know how to use the right tool to increase efficiency, egIconosquare to track your social media activity and analyze the collected data, but also Google Analytics to track your links.
Furthermore, by comparing your data with that of your competitors, you will be able to better understand how to improve your performance. Go to the competitors section on the Iconosquare platform.
You need to decide distribution channels and plan your posts.
Indeed, once this brand new content is ready, the SEO is working, and the hashtags are carefully chosen, you need to decide where to broadcast it, hoping to reach the right target at the right time.
Multiple distribution channels are possible: Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest or even YouTube can help you more easily achieve your main goal of generating engagement around your content for:
Easily schedule your posts with just a few clicks #1 social media manager tool to save time and hit your target at the right time.
As you can see, creating a content calendar is not an insurmountable task. Just use the right content creation and marketing planning tools to do it effectively.
Use a social media calendar is the perfect strategy for creating original content because it allows you to create a consistent structure and timeline for your posts. By having a predetermined schedule and content, you can ensure that you post a series of posts that are organized and relevant to your target audience, which also allows you to focus on quality posts.
source: iconosquare social media calendar https://iconosquare.notion.site/2023-Social-Media-Calendar-745907e0d9bc48d1a4f4317de5c5ca76
Author:
Marie Kelchlin specializes in digital content creation. After starting out as a social media freelancer in the French market, he joined the adventure Iconosquare: 2 years ago as a social media manager to manage their networks with an international audience. Based in Berlin, he has now become Content Manager and thus takes care of all digital content offered by one of the pioneering social media management solutions.