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5 steps to filling your calendar with social media content without fuss
At the beginning of 2023, marketers are looking for new and effective ways promote their brands on social networks. They know that networks are an important channel in their digital strategy because they offer companies a platform to interact with their customers and community. Social networks provide brands with valuable information about their customers and markets, a powerful tool for…
Advanced Google Shopping Strategies 2024
Google Shopping is a constantly evolving platform that allows merchants to promote their products and services to potential customers. To make the most of this growth opportunity in 2024, one should adopt some effective strategies. Here we explore the tactics you can use to optimize your presence on Google Shopping. Analyze market trends To ensure you're competitive on Google Shopping,…
Semantic cocoon SEO and siloing: techniques for your e-commerce
In the world of online marketing, implementing a semantic SEO cocoon strategy is essential to improve the visibility of your ecommerce website. This is where the techniques of siloing and semantic cocooning come into play. The latter are often combined to structure your blog content and strengthen your website's internal mesh. Semantic cocoons: a key structure for your content THE…
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Incorporating digital natives: management, recruitment and benefits
Do you want to stay in touch with new generations to include…
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LinkedIn offers endless opportunities to advance your career. However, like any large-scale arena, navigating LinkedIn requires mastering some ground rules. The importance of a well-polished LinkedIn profile doesn't need to…
