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Why have a content strategy?
Strategy definition, basis. When we talk about content, whether it's on a website or in a brochure, the problem is the same. Having a content strategy that makes sense means prioritizing content over form. In industry, public works, we always plan before building. It's the same in content writing. the plan is the editorial strategy. Interview with Faire Sens agency…
How can an SSL certificate improve user experience and trust in your website?
Today, as the business world faces rapid digital transformation, it is important to prioritize website security. Not long ago, the Internet was seen as a wild digital forest where anyone could access it. It is gradually becoming a great place where many people like to frequent for several reasons like access to information, unlimited sharing of knowledge, global communication and…
Lego, the case for pure and perfect content marketing
Content marketing for marketing and sales A case study. Lego has been able to use content marketing to reinvent itself and innovate to relaunch. Fierce competition in the 1980s forced the company to respond on multiple fronts. By combining marketing and digital, content and brands, the company has been able to renew itself to better appear again, creating mini-series, micro-sites,…
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5 mistakes to avoid in your content in 2023
Knock knock knock! 2023 is upon us, and it's the perfect time…
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