ChatGPT, what is it?
ChatGPT is a language model developed by OpenAI based onartificial intelligence and machine learning. Launched in November 2022, this chatbot can elicit human-like responses (almost instantly) using data from the Internet.
There is currently a free version of ChatGPT that has been released as a beta version since January 2023. Its launch was a huge success, garnering one million users five days after its launch.
What is possible with ChatGPT?
When you ask a question in a chatbot, the virtual tool can bring you a personalized return. It will generate answers based on the large amount of data and information available on the web.
ChatGPT Answers instantly any prompt or question you ask it does research, writes content and even generates code, all from a simple question.
Therefore, you can ask him to write content (like a blog post, Instagram caption, email, etc.) on a specific topic and he will do it almost instantly.
What works are used for content marketing?
You will understand it. Relying on this virtual assistant may be appropriate for creating your editorial content.
Copy-pasting content created by ChatGPT and sharing it as your own without modifying it is clearly not recommended. Although this practice can allow you to write a lot of blog articles, we already know that Google wants to penalize websites that use this writing technique.
Below are some suggestions for using ChatGPT wisely and strategically for your content creation.
For this example, let’s imagine that you are a digital agency and want to write an article on digital transformation.
Identify keywords to create your editorial line
Keyword research is important optimize your website for search engines. Using ChatGPT for free to find keywords related to the topic you’re looking for and include them in your content allows you to post articles on specific queries.
Suggest article topics on a particular topic
Submitting content on a regular basis can be time-consuming and you may not have the inspiration to find topics. Ask ChatGPT for article titles on a specific topic and it will give you fresh new ideas.
Do research for your content
Writing value-added content means including relevant and useful data. Ask specific questions in the chat to enrich and optimize your text.
Determine the subsections to include in your content
Good content is based on a clear and coherent structure. Before writing a single line, it is ideal to organize the content into balanced parts and subsections. Hence, ChatGPT can help you save time in this regard.
Create content as a starting point
The idea is not to entrust the writing of your article to a robot, but to help you start writing it.
Proofreading and editing of the text is required. enrich its content, add your editorial style and personalize it to suit your target audience.
What are the pitfalls to avoid?
Penalties for AI-generated content
Google evaluates content quality and value that its users find useful and interesting. Therefore, the search engine will do its best to penalize lower quality content written by robots.
In late 2022, Google specifically announced the global deployment of its algorithm in France. Update of useful content. The goal of this new algorithm is to reward content that is effective, trustworthy, human-centric rather than search engine-driven. It is specifically high visibility for companies. On the other hand, bad news for eager AI users to create their own content. Google will also use its algorithm. discover content written by AIs.
Potentially unoriginal content
Tests are currently being conducted on content created by ChatGPT. A virtual assistant has been classified as having relatively low risk in terms of plagiarism and copyright. However, there is always the risk that the answers obtained are not unique. If this is the case, it will necessarily have a negative impact on the companies SEO Google penalizes duplicate content.
Technology is also being developed to create cryptographic watermarks on produced texts. The goal is to make it easier to detect if a text was written by AI.
Inconsistency in some topics
In this article:Olivier Andrieu highlighted the fact that ChatGPT can include in his answers small inaccuracies or even incorrect elements. With these examples, we realize, in particular, that not all answers given in the chat should be taken lightly.
Therefore it is necessary constantly check the answers given by the AI and modify them if necessary.
These elements do not mean that ChatGPT should not be used. On the contrary, it is a remarkable tool that allows its users gain time and: find new ideas. Use it as an aid and duplicate content with personalized elements.
What will be the role of web editors in the future?
Obviously, there are a number of positive aspects to using the technology provided by ChatGPT. However, if content creation or SEO is directly or indirectly a part of your job, this may be of concern to you.
AI definitely will influence web writing anyway. So companies need to learn work together with this AI develop their content strategies.
Anyone can write documented content
From now on, anyone with an email address can sign up for ChatGPT for free and start using it to write quality content.
However, not everyone (and obviously not AI, for now) knows all its ins and outs more specific and in-depth topics. So it will be interesting to see if this type of content will be more successful.
Personality, narration and storytelling will be important elements
Making your content stand out from the crowd (and the bots) is especially importantinclude your company’s personal branding, personal stories and anecdotes. These are the elements that will make your content unique, improve the company’s e-reputation and brand image.
Create a brand that users will trust
As previously mentioned, ChatGPT has already provided incorrect information in its responses. So it’s a bit of a stinging reminder that AI can’t be blindly trusted.
As a result, some people will start consuming content mostly from sources they truly trust. That’s all the more reason to make sure you’re creating a brand and content that feed your community and: increase their confidence.
Video content will remain relevant
Currently, AI is able to write human-like texts. It can even create images that look like real photos. In contrast, video content to date is much more difficult to spoof. Therefore, it is very likely that video increasingly important in the field of content marketing.