THE SEO tracking is an essential step in ensuring the success of your website. It allows the performance obtained to be monitored after the actions taken to improve the natural referencing and therefore the strategy to be adjusted accordingly. On our dedicated page of the site adpremier.fr, we give SEO and SEA tips. Thanks to our referencing action table, we guide you to a better ranking. In this article, we will introduce you to the main tools you can use to perform one effective monitoring of your organic positioning on Googlein accordance with set SEO goals.
Google Search Console and Google Analytics: basics for analyzing your website
Google Search Console is a free tool from Google that allows you to control the indexing of your web pages and improve their visibility on the Internet SERPs (Search engine results page). In particular, you can submit your sitemap, track crawl errors, or view the queries where your site is shown. Tracking this information is critical to understanding the positions your website occupies on the internet.
Google Analytics is an essential piece of software for analyzing your website’s performance. This solution provides you with a detailed analysis of Your website traffic dataB. Number of visitors, average session length or bounce rate. It also allows to know the sources traffic and keywords that generate the most visits. In addition, you can see the acquired backlinks, important factors for natural referencing.
Respect the legislation: CNIL and RGPD
Do not forget that the use of these tools must be in compliance with current legislation, in particular that relating to the protection of personal data (CNIL and RGPD). It is therefore essential that you inform your visitors about the processing of their data and, if necessary, obtain their consent.
SEMrush: a complete tool to track your positioning
Semrush is a paid solution that offers the following many functions for SEO tracking. This includes:
- I‘Competitive Analysis : Discover the keywords your competitors are positioned by and identify opportunities to capitalize on. Using this method is beneficial to stay one step ahead and stay one step ahead of the competition.
- THE positioning tracking : Monitor how your ranking in search results changes for your target keywords.
- the rightSearch by keywords : Find new relevant terms to target to increase your visibility. Establishing an effective keyword list contributes to quality web traffic.
- Site Audit: Identify and fix technical errors that can slow down your SEO. It is important to perform this audit in order to optimize the performance of your website.
With SEMrush, you therefore have a comprehensive tool to optimize your SEO strategy and improve your organic positioning on Google.
Myposeo and Monitorank: two solutions specialized in positioning tracking
If you are looking for tools specifically designed to track your website’s position in search results, Myposeo And monitor the tank are two interesting solutions to consider. They allow you:
- Monitor your Positioning in various search engines (Google, Bing, Yahoo) and for different languages.
- Follow the development of your ranking for your target keywords.
- Compare your performance with that of your competitors.
- These tools also provide analytics and reporting to facilitate monitoring and decision-making.
Choose the right tool for your needs
The selection of good SEO tracking tool depends on your goals and budget. If you have limited resources, you can use Google’s free solutions (Search Console and Analytics) first. Then, for more in-depth tracking and full analysis of your SEO strategy, you can opt for a paid solution like Semrush.
Don’t neglect SEO monitoring to improve your organic positioning
THE SEO tracking is essential to optimize your website, identify opportunities for improvement and measure the impact of your SEO efforts. Thanks to the tools presented in this article, you can effectively monitor your positioning on Google and adjust your strategy accordingly. Regardless of whether you choose a free or paid solution, do not forget to respect the laws in force and follow the recommendations of search engines to ensure sustainable and ethical referencing. For more information, visit our website adpremier.fr, where we regularly publish quality content on our blog. You’ll find advice on digital marketing, natural referencing, and best practices to help you achieve your goals.