Color choice plays a huge role in any company’s visual brand identity. A color that carries symbolic value usually carries meaning and influences people’s behavior and decision-making. Therefore, it is necessary to choose the right color to indicate its prospects positively.
However, choosing color in your digital strategy can seem quite challenging. This article, presented with your gratitude, will provide you with extensive information on this topic.
Orange. youth and creativity
Orange is a vibrant color. Like the color red, a orange logo will know how to attract people’s attention without causing danger. That’s why it’s effectively used to call prospects to action.
In addition to its bright and friendly color, it is especially aimed at a wide-awake, young and avant-garde audience. Also, due to the energy it emits, it clings to creativity. It is quite a popular color in the fields of activity where companies want to unite around a common project. Stimulating and warming, it can be used in a variety of areas including:
- Sale;
- Sport;
- Logistics;
- Food and beverages;
- Technology;
- Security.
Blue: confidence and stability
Blue is a color that can feel cold if not paired with a bright color. Given its controversial side, it is overused worldwide.
Being a primary color, it offers a range of colors that evoke different meanings. The color blue represents great calmness. It is about dialogue, exchange, intelligence and responsibility. That’s why it’s so popular.
Synonymous with trust and stability, blue is a color used in communication and by many IT and digital companies such as Samsung, Intel, Microsoft. In addition, it meets the needs of many other areas of activity, including:
- Management;
- Organization;
- Social networks;
- Sport;
- Travel;
- Tourism ;
- Aviation.
Blue suits your strategy when you want to consolidate your professional image while adding calmness and softness to your visual identity.
Black: elegance and strength
Black is considered a neutral color. It serves as a background to highlight a logo or print to create a luxurious and enigmatic aspect. Black can be used in several areas of activity, except for children.
The symbolic values of this color in the collective imagination do not resonate with younger audiences. Alone or associated with the color white, it refers to luxury and seduction. Several luxury companies use black for its discreet and understated look. Because of this, you have the opportunity to use the color black to make your product unique.
The color black remains unlimited and guarantees the indefinite duration of your visual identity. In addition, black is used in such areas as:
- Perfume shop;
- mass media;
- Press;
- Music;
- Art;
- Car;
- The event.
The color black affects you logo, or your graphic charter, given its very strong significance. Although it goes well with all other colors, it should be used wisely.
Green: nature and renewal
The color green inevitably alludes to nature, the environment or ecology. Indeed, other interpretations can arise from this color, including growth. Industries such as health, wellness or cosmetics often use the color green to highlight the natural side of their products.
In some Western countries, green is associated with wealth and prosperity. Therefore, you have the opportunity to use it to describe the wealth available to the brand. In addition, it can be used in several areas of activity, such as:
- Human resources ;
- Banks;
- Cleaning;
- sciences.
Finally, the use of this color requires some caution in its use. Light green is more natural. However, neon green gives a more aggressive image.