With the end 53 million active users on social networks, French internet users spend an average of 1 hour and 46 minutes of their time per day scrolling on their phones. In the world, 4.5 billion people are present on social networks, i.e. 54% of the population.
You will understand that more than half of the world’s population is active on social networks. To use this high penetration rate to your advantage, you must differentiate yourself from your competitors.
In this article, we’ve put together our best tips to help you develop a smart marketing strategy so you can finally get noticed on social media.
Install for a specific purpose
You will have a hard time hitting your target if you don’t have a exact overall goal. This is the driving force behind your social media marketing strategy.
Common social media goals include, for example, generating leads, increasing traffic to your website, or increasing your number of followers.
Feel free to use SMART method to set your goals.
The goal is not specific enough. increase brand awareness
Special purpose. increase brand awareness on TikTok
- Set a goal m:measurable.
An immeasurable goal to increase my follower count
Measurable goal: Increase my follower count by 30%
- Make sure they are To:achievable (realistic).
Ask yourself if you have all the tools and skills you need to achieve each of your goals realistically.
For example, if you are running your business alone with all the missions it requires on a daily basis, it will be more difficult for you to increase your followers by 30%. On the other hand, if you have a small team by your side to support you, your goal will be more pragmatic.
- Set a goal r:lifting (appropriate)
Make sure your goals are aligned with your business strategy. For example, a 30% increase in followers is relevant in the current context of your business. Or is it better to focus on another dimension?
- Has it been decided? youemporality with a deadline
The goal is not timed to increase followers by 30%
The target with a set schedule. Increase my followers by 30% in 3 months
To summarize, here is an example of a SMART goal.
Increase brand awareness on TikTok by increasing the number of followers by 30% and engagement on this social network to an average of 400 users per post in 3 months.
Choose your platform
It is not necessary to establish a presence on all available social platforms. The goal is to create a real impact on those where you choose to be visible.
Here are some social networks that are used by businesses in general:
- Youtube:
- pinterest:
- Twitter:
- LinkedIn:
- tumblr:
- TikTok:
- Snapchat:
Still wondering which platform(s) to focus your energies on? Here are some keys to help you.
Determine where your audience spends time online. For each of these platforms, the majority of its users are a specific demographic segment. For example, B2B professionals and companies tend to congregate on LinkedIn. On the other hand, TikTok and Snapchat users tend to be Gen Z and younger millennials.
Prioritize the platforms you like If you start using a platform you enjoy spending time on, you’re more likely to keep posting, building relationships with your ideal customers. Being on a platform that you like also means that you are already comfortable using it and already understand its nuances.
Think about how many platforms you can engage with There is no point in being present on many platforms if you do not create unique and value-added content for each of them. Ask yourself how many platforms you and your marketing team can provide quality content regularly.
Consider which platform best suits your type of business Your industry or niche can make your choice of social platforms obvious. Say you sell handmade jewelry online, channels like Instagram that are visually appealing and encourage engagement are effective. But for big brands like Tiffany & Co, a multi-channel approach is key to attracting a larger reach.
Remember, it’s better to be the best on one platform than to try to be average on all the others.
Learn more about their audience
Now that you have your goal in mind, think about your target audience. It seems obvious that if your community isn’t interested in your posts, then your strategy will be futile.
If you want to create messages that resonate with your target audience, you need to know what matters most to them.
Collect data interviewing your current and potential customers. The goal is to better understand their needs, wants, and their touch points so that they can create content that matches their interests.
Attract Internet users
In addition to creating quality visual content, engage your followers and encourage their devotion. To do this, encourage user-generated content (also called user generated content). For example, ask them to share photos and videos of your products and post them to your accounts. Here are some other ideas to boost follower engagement:
- Create hashtags specific to your brand
- Put user content back on your brand
- Organize contests and giveaways
- Highlight positive customer reviews
- Ask for customer feedback on social channels
Show personality
do not forget personalize what do you post on your social networks? Consumers prefer to buy from brands they know and love. Give people a chance to get to know you and your business. You can, for example, explain why you started, what your goals are, what you like, what your company culture is like, etc.
Respire, a French natural products company, is a very good example of a brand that has been able to make a name for itself. instagram. It is mainly through founder Justin Hueteau that the brand has managed to build an effective digital acquisition strategy, amassing a community of over 200,000 followers. In its posts and stories, the young brand highlights the behind-the-scenes of this entrepreneurial adventure, introduces new products and creates an important commitment to its community by co-creating products with it.
to be regular
The previous tips are essential for social media success. However, if you apply them irregularly, your efforts will be wasted. There regularity is the key to create business opportunities and strengthen your brand. This consistency will allow you to stay in the mind of your audience.
We know how difficult it can be to be regular in your postings when you’re involved in the day-to-day life of your company. Do not hesitate to use to help you content calendar to easily schedule and publish your content.
Content calendars allow you to focus on long-term strategy and access the retrospective view of your posts to better understand the performance of each one.
Find them the best social media management tools help you achieve your goals.
Track and analyze KPIs
Analyzing the activity of these social networks is one of the most important steps in developing your online presence. Most platforms already track your key performance indicators. With data and statistics, you can analyze effectively your strategy and continue to improve your results.