The Beginner’s Guide: What are Backlinks in SEO.?

what are backlinks

What are Backlinks & how do they help in

Increasing Rankings?

In the eyes of a search engine, the more trustworthy, non-spammy sites that are linking to your content, it gives you more authority you must be required on the topic. Backlinks are the most important factor affecting your ability to rank in Google and earn free traffic to your website.

If you are a newbie blogger or a person who is going to start blogging soon, you might have always heard a term backlinks in the Digital vertical.

Backlinks are also known as inbound or incoming links, and they are links to your website from another place on the internet. Backlinks are the most important part of every successful blog website, we will teach how to build quality backlinks in 2018.

Every backlinking strategy you will read now is battle-tested, we now know what does and does NOT work for your blog or e-commerce website.

You hear or read someone mentioning how he/she got some great results from this backlink thing.

Actually, when a website gets a link from any other site, then it is called a backlink.

For example, there are two sites namely “A” and “B.” Now the author of “A” wrote an article with heading “XYZ” and published it on the site somehow the author of “B” gets a link to his website from this “XYZ” article on site “A” that is called a backlink for site “B.”

what are backlinks

Types of Backlinks

There are two major backlink types that you can acquire:

Do-Follow: It will help the Google Bot’s & crawlers to follow the website which is linked to the Anchor.  If you allow a crawler is linking back to you with this link both Search Engine and Humans will be able to follow you.

An example of Dofollow Link:

<a href=”http://www.facebook.com/”>Facebook</a>

Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

No-Follow: Nofollow links attributes do not allow search engine bots to follow the link. That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links.

An example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

Read Also: Google Search Console Effective Ways To Drive Organic Traffic

Why are backlinks important?

There is the main reason why backlinks are still important and useful: Google’s early algorithm was built on links and most SEOs have seen positive correlations between links and rankings (so far), so there is a reason to believe links are extremely important.

Before we get into how to build high-quality backlinks and get more authority for your website, which will later help you in getting better rankings on search engines.

Here are some things you need to know in general:

Links within content are more effective than links in a sidebar or footer

Links from related sites are better than links from non-relevant sites

Anchor text plays the most important role in link building.

If you want to rank for “blue widget” then you want the anchor text of the link to be “blue widget”.

Here are some things to avoid:

Links from spammy or irrelevant sites.

Site-wide links can hurt more than they may help.

If all of your links are rich in anchor text, it can hurt you.

Reciprocal links (I link to you and you link to me) are not too effective.

If you buy text links and get caught, you can get banned from a search engine.

The game of Giving & Getting Backlinks for your Blog/Website

After, What are Backlinks, we are now moving forward to help you with building high-quality backlinks. There are so many useful and effective techniques which will help you to get high-quality backlinks from a good authority website.

How to get high-quality backlinks 

It’s a very interesting game in the vertical of SEO, where everyone wants to get good quality backlinks for their website. But if you will ask them to give backlinks, they will deny in 0.0001 seconds. But It’s possible if you have followed the rules, It is possible to get the quality backlinks from high authority sites.

The first step, we would like to share with you is to never forget to Interlink your website pages. It will help you to transfer link juice through your pages and you will have a complete control of the links. It also creates a natural link profile and helps Google bots to crawl your site easily and quickly.

what are backlinks

Now, follow these simple techniques to get keyword rich backlinks from high authority websites.

Guest posting sites – You can write and contribute free content to another website or blog/articles in exchange for a link back to your own site.

Public relations sites– The best ways to make a strong Public Relations is to do citations on your website as a source in every news article or online content you post and it is owned by anyone else.

Broken link building – Everyone has it, Broken link building fixes is a great way to build valuable links.

Skyscraper content – Finding Link-worthy Content and making something even better from it, Also don’t forget to reach the right audience.

Compile a Resource – You can compile a resource in word or pdf wherein you can add links to your website & Compile it on various websites.

Find competitors’ backlinks and “steal” them – That’s my favorite, with the help of tools like Ahrefs, SEMRush & many others. You can find everything about your competitor’s website. Also, these super amazing SEO friendly tools like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.

How to give away backlinks

You might be thinking that if no one else is giving you backlinks then why you should give backlinks to anyone else.  You are thinking like “Cornelius Vanderbilt“. But it’s topic a debate in the webmaster’s world.

It will help you to attract more eyeballs – If you link to any third party website which is highly relevant to your topic then, it’s very likely that the website tracking tools will notice the link.

How you can make your website a trustworthy resource – If you are referring your website visitors to a highly relevant site, which has similar content. Also, you’re going to give those brands the benefits with positive appreciation and some good memories. You should use the same power on your own website and you, too, can become a reference resource in your niche which will, later on, establish the authority across the web.

What are the benefits of getting Backlinks in SEO.?

After knowing almost everything about, the questions which may arise in your mind is very predictable for us.

You all now might be thinking about the benefits of getting Backlinks in SEO.

Blog Referral TrafficIt’s an old technique, and we don’t recommend this anymore (Whenever you are commenting on a site with your link or a link to your site is placed on some other domain then there are high chances of you getting the referral traffic (visitors) to your site from there).

So backlinks also help you to get the referral traffic which helps you to get more visitors to your site. But Commenting on niche website will affect your website negatively.  Also, the quality backlinks will not only increase the referral traffic for your website but it also impacts the growth of search engine metrics like DA, PA, TF, CF, etc.

Branding & Authority – The quality backlinks also play a vital role in your site it influences the growth of your website and brings the authority to your blog. Now, you might be wondering how authority and branding of your blog help you to increase the traffic, so FYI, It brings the opportunity to earn more by just writing a sponsored post on your blog, Getting more visitors and eyeballs is always a standard of measurement for every online freak.

Now after telling you the benefits of Backlinks in SEO, we shall head towards some Interesting Backlinks checker tools which can help you to examine and grow your website performance. As it is hard to track each backlink of your website manually, a good backlink checker will do the job for you. Also, it brings the convenience to check and analyze the links, competitors backlinks, website health, keyword growth and much more very easily.

How to check Backlinks, Best Tools for Beginner’s

There are so many tools in the Internet world, But what the matters for us are the quality over quantity. We will only give you a brief about some highly important tools:

what are backlinks

Open Link Profiler – It’s a free tool and It shows us the Link Influence Score means we can find which Backlinks are helping our Site/blog to Get Higher Ranking in Google search engine.

AHREFs – It is an awesome tool and my personal favorite too, You can find the backlinks of your competitors,  Analyze the link influence with the help of this tool. But it’s not completely free, that’s the only reason why most of the marketer’s don’t like this tool.

MOZ – It will help you to get exact Domain Authority score and Page Authority score and it is also trusted by other Search engines. Moz is known for its accuracy and tells the most exact results. It’s on Freemium basis, you can try it as a free trial and then go for the paid version.

SEMRUSH – It’s an overall tool for your Online marketing practices, Similar to Ahrefs it also gives you a detail about the competitor’s keywords and many more things. So many marketers in the industry preferred this highly effective tools. It also comes as Freemium options, Hit a Trial and later for the paid version.

MAJESTIC – Majestic gives you a detail about your Backlinks and It’s very easy to check the current status of your backlinks. You can check how many Backlinks you have, It also gives you a clear comparison between no. of Do-follow and No-follow and Also, shows Referring Domain, Links Juice, and many more things.

That’s it for now, hope you will like our latest Beginner’s Guide: What are Backlinks in SEO. Don’t forget this blog, Share your experience and Comment below. We will share an Expert guide to build backlinks for your website in the near future with all the beginners and pro level search engine optimizers


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