What is On-Page SEO – Important factors to consider
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what is on-page Seo?
If you are having a Blog or you have recently launched an e-commerce business website, SEO is one of the major areas which needs your early attention. On-Page SEO plays an important role in getting higher organic traffic.
These are some of the most important factors you should always consider before publishing anything on the web.
1. Page Titles
Page titles are important SEO factor for your site, pages & posts should have its own unique title, which should always include the focus keywords for that page.
Some of the best Page Title practices:
- You should always try to describe the page content in its title. Always try to choose a page title that is informative as well as eye-catching to the user finding it on search engines. Also, if possible try to avoid default or choosing a title that has no relation to the page.
- Create a unique page title, It will be helpful for both the user and the Google crawlers. If your website is having a different mobile version (not recommended) then you should use different page titles too.
- Your page title can be short as well as informative, You must always follow the proper guidelines by Google for this which describes that a page title does not exceed the character limit.
For example, you could write a blog post about a new phone which is recently launched that you have tried. It is therefore vitally important that you include ‘Phone’ within your post title, perhaps “Recently Launched Phone” or “ Cheapest Phone Launched”, etc. Don’t forget to follow the character limit for page title which is around 70 – 90.
2. Meta Descriptions
Don’t ever forget to write a unique and attractive meta description for your post & pages. These Meta descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. Meta Descriptions can be any length but Google truncates only first 300 characters.
3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. it should be relevant to your content, or you can choose it according to the highest number of searches.
We always use a WordPress plug-in called ‘All In One SEO Pack’. This allows us to enter all of my meta tag keywords, meta description and page title at the bottom of each post before publishing.
4. URL Structure
You should always include search engine friendly URLs for each of your pages, as these bring better crawling and Google robots can easily crawl it. Shorter URLs seem to perform better in search engine results, however, that is not the only factor. Do not forget to include focus Keywords in your Post URLs.
For example, site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
5. Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs which makes it easier for your users to read. These sections can be given heading, where heading tags such as H1, H2, H3, H4, tags are used.
6. Keyword Density
When you use your focus keyword once on the whole page, this is not enough. The use of your keyword needs to ideally be somewhere between 1.5% to 3% of the total word count. But above all, keep your text writing naturally.
To avoid this, If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being penalized by Google.
7. Image SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site SEO.
All your uploaded images must have titles, focus keywords, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching for Google Images.
You must include Alt Text, Title, and Descriptions for your images, making them even more useful with SEO. Don’t forget to use include the focus keywords as Alt Text and Meta Descriptions.
8. Internal Linking
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links. It also ensures that your site gets properly crawled allowing the search engines to find all of your pages.
Placing links to your other website pages is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal.
For many bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which will help you to redirect people to other relevant pages of your site