Google Search Console effective ways to drive more
Organic Traffic — The useful Guide
The Google Search Console or Google Webmaster is the most prominent tool from Google Inc. which is going to help your website, it will help you to increase your website rankings, web appearances, site usability and much more by providing various different tools.
Not Only this, Google Search Console gives you complete organic insights of your website, you can measure and analyze the keywords and implement different strategies according to it. You can measure the total Organic traffic of your website, along with this you can also improve your search appearances by implementing Structured Data, Rich Cards, and Accelerated Mobile pages.
Also, it gives you complete information about the pages which Google has Indexed. Crawlability Status, Security Issues etc.
What is Google Search Console or Google Webmaster?
“Google Webmasters or Search Console is a free tool which helps you to check and support your site’s presence in Google Search results.”
There are various tools provided by Google which gives you complete insights into the organic traffic on your website. You can analyze your site performance and choose the different preference.
If your website needs any online presence then it is must for you to use Google Search Console. It will help you to get your site indexed in the Google Search Console and its search engine database.
Then it will send crawlers/Robots to your website and will crawl everything on your website.
It is very Much helpful not only for Digital Marketers but for other professionals such as Photographers, website Owners, App Designers, Bloggers, Designers, businesses.
How to get started with “Google Search Console”?
Setup & Verification – The initial process
Google Search Console is very easy to use, you just have to follow some necessary steps to get started with your website indexing, we will tell you about all steps which will help you in setup and verification process of your website in Google Webmaster, it’s much more like registering your site URL in Google Search Console.
First of All, You have to Login to Webmaster, then it will ask for more details about you and your website. After this now you have to create a new property for each version of your website which mainly includes all type of URLs
When you have created any of the different web properties for all the versions of your domain and still if your site has any issues Google webmaster will notify you.
Now….! Choose any of the following methods to verify your property.
Site verification is the next step of this process and you can use a suitable verification method to verify your property from the multiple verification methods below:
- HTML file upload. This requires you to upload an HTML file of your website.
- HTML tag. This involves adding a meta tag to the website’s homepage.
- Domain name provider. This expects the site owner to sign in to their domain name provider.
- Google Analytics. This simply suggests that the user use their Google Analytics account.
- Google Tag Manager. This allows users to use their Google Tag Manager account for verification.
Although all the above verification methods work, Google Tag Manager and Google Analytics are the most commonly used and by far the easiest ways to verify your site.
Then you cross-check Is your site Indexed on Google?
You should always recheck your work before finalizing, and to determine whether your site is currently indexed in Google’s search, find it on Google it with a search query for your site: search for your site’s URL. For example, you should search for “site: xyz.com”. It’s one of the ways to best way to check Indexing for your site on Google, or if you need the easiest ways you can also use some Tools like Google Index Checker.
Now after your site is finally Indexed in Google Search, Follow these important steps to make your website Google search friendly:
These are Basic principles and general design which will help you to make your website search engine friendly. Below we have discussed it in detail.
- You should always this keep in mind while creating content you should make your web pages primarily for users, not for bots or search engines. Try to make it more informative and user engaging.
- Don’t use bot tricks which are intended to improve your search engine rankings. The best technique is to make your content more readable and comfortable which can easily explain what you’ve done to help out the user.
- Think about what makes your website unique, Easy to scroll, fast page loading, valuable, or Interactive. Make your website stand out from others in your field.
- Don’t deceive your user’s Interest by posting non-relevant content.
Give visitors the information they’re finding
You should always focus on providing high-quality and useful content on your site pages, especially for your homepage, because its the main page of your site. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.
In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.
Make sure that other sites link to your website
Links help our crawlers find your site and can give your site greater visibility in Google search results. When returning results for a search, Google uses text-matching techniques and different algorithms to display pages that are both important and relevant to that particular search.
Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” and “relevant” weigh more heavily and help to make other pages “important.”
Keep in mind that Google search algorithms can distinguish natural links from unnatural links. Natural links to your website can be developed as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.
Your website should be easily accessible
Build your WordPress website with a logical link and easy to access site structure. Every page of your website should be reachable from at least one static text link. It helps you to retain new users on your blog website, and your total time spent on the website will also be increased.
You can use a text browser, such as Lynx, to examine how your site looks to Search Engine Robots.
Things to avoid
Don’t fill your web pages with long lists of keywords (Keyword Stuffing), attempt to “cloak” pages, or put up “crawler only” pages.
If your site contains pages, links, or text that you don’t intend visitors to see, Google may consider those links and pages deceptive and may ignore your website on the search engine’s
Our very first beginners guide for Google Search Console,
Hope you all have liked it and found it useful.
Thank You, Everyone & We Hope it helps you to know the basics of Google Seach Console, next time we will come up with Pro level tips and tricks for Google webmaster.