Exclusive: Google is Rolling Out
(Mobile First Indexing)
Are you Ready?
Google has Recently announced mobile first indexing after a year and a half of careful experimentation and testing and they have started migrating sites that follow the best practices for mobile-first indexing.
According to Google Webmaster Blog
They are planning to change there search indexing algorithms and using it for the purpose of recap, crawling, indexing, and ranking systems. Until now they were using the desktop version of a page’s content on the web, which causes issues for mobile searchers when that version is vastly different from the mobile version.
Mobile first indexing means that they are now using the mobile version of the page for indexing and ranking, to better help you out – primarily mobile – users will now easily find what they’re looking for.
They have continued to have one single index that was used for serving search results. Google is not having a “mobile first indexing” that’s completely separate from the main indexing algorithms.
Previously, the desktop version was indexed, but now increasingly, they will be using the mobile versions of any website.
They are also notifying sites that are migrating to mobile-first indexing via Search Console. Most of the Site owners will see significantly increased crawl rate from the Smartphone Googlebot.
Additionally, Google will show the mobile version of pages in Search results and Google cached pages.
To better understand it more about how they determine the mobile content from a site, you can visit Google developer documentation. It covers everything you need and includes “how sites are using responsive web design or dynamic serving” these are generally set for mobile first indexing.
For websites that are having Accelerated Mobile Pages and non-AMP pages, Google will now prefer to index the mobile version of the non-AMP page.
Websites which are not in the initial stage should not need to get panic. Mobile first indexing is all about how we gather content, not about how your content is ranked.
Content which is gathered by mobile first indexing has no search ranking advantage over the mobile content that’s not yet gathered by robots desktop content. Moreover, if you only have desktop content, you will continue to be represented in Google search index.
How to make your website ready for Google Mobile first Indexing
There’s been some confusion in the internet world in the past few weeks about the possibility of there being two search indexes, with mobile is now being the primary one, but we haven’t been able to find any official word from Google on this happening.
As it doesn’t appear to be the case, there will be only one index, and Google will look to the mobile side of your site to find it first.
If you’ve got a really good mobile responsive site, with a better user experience than your desktop site, you’ll probably benefit from Mobile First Indexing.
If not, your best bet is to go fully responsive on your desktop site.
There will be less work, less maintenance, and will be less prone to issues.
There’s a mobile speed update coming in July, so if you have one site, not two, and make sure it’s fast very fast.
if you insist on having m-dot plus www, make sure you’ve got total content parity between the two.
Google has already started moving sites to the new index, so presumably, the messaging is still being worked on because no one has been notified yet from the webmasters.
However, you can look for the following signals which may confirm whether your site has been moved:
An increase in activity from the mobile version of Googlebot
A noticeable drop-off in desktop traffic
To recap from above:
Mobile first indexing is rolling out more broadly. Being mobile indexed has no search ranking advantage and it operates independently from the mobile-friendly assessment.
Having mobile-friendly content is still helpful for those who are looking at certain ways to perform better in mobile search results.
If you have fast-loading content it will be very helpful for those looking at ways to perform better for mobile and desktop users.
As always, search ranking uses many factors and algorithms to rank any content. Google may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show first on every google search.